How do you build buzz, create community and build a strategic campaign for your film? How do you make sure that your film is branded to be able to speak for itself? If you are finding yourself having a hard time seeing beyond picture lock, take a look at our team's strategic approach with Sin by Silence.
DOCUMENTARY OBJECTIVEThe core objective of a social justice documentary is not a distribution deal, money, or notoriety. The objective is your audience. Does the audience engage, learn and grow with your characters so that they are ready to make a difference when the lights come up? |
IMPACT ASSESSMENTMany films measure their success by box office numbers, while social issue documentaries must measure impact by their ability to create social change. With the box offices focusing on dollars and cents, how do you grasp the seemingly immeasurable impact of social change? |
FILM FESTIVAL STRATEGYThe film festival environment has changed! What used to be a huge platform for independent films, is now bringing fewer picture “deals” and even less of an opportunity to connect with an audience. So, how do you still make an impact? |
COMMUNITY OUTREACH TOURA grassroots movement starts with a call for change from everyday people challenging an imperfect world. The civil right’s movement and women’s right to vote both started with concerned citizens taking a stand. |
WHAT'S YOUR RED FLAGNewspapers were cluttered with headlines of the very public act of violence against Rihanna in 2009. Overnight, Rihanna’s private nightmare became a public debate. “She deserved it.” “She is trying to get attention.” “She started it.” |
POSTCARDS TO THE EDGEBreaking the imaginary ‘fourth wall’ and bringing an audience inside your film is one of the most difficult tasks of filmmaking. Audiences are inherently used to the passive action of watching a film. |
AUDIENCE INVESTMENTConnecting is easy. Maintaining a connection is hard. It’s not enough to have an audience simply watch Sin by Silence. We want our audience to be affected by its message and become stewards of change. |
INBOX CONNECTIONSYou’ve crafted a compelling message carefully choosing each word to elicit the right emotions. You’ve spent countless hours collecting the right data, resources, and know what information matters most to your audience. Now what? |
DVD STRATEGYA film cannot answer every question before the credits roll. If it did, the audience would have to sit through 12 hours and be demanding an intermission. But, how do you address the issues that audiences want to explore? |
ACTION KITSThe universal message of Sin by Silence is to stop the violence! Whether you volunteer at a shelter, donate, reach out to students or advocate for better policies – everyone has a role to play in combating the global pandemic of violence against women. |
STRATEGIC PARTNERSHIPSDocumentaries and non-profit organizations often share the same vision for social justice. Building a bridge between the two can be help leverage social impact beyond conventional streams. Non-profits hold the keys to new audiences and already established avenues of outreach. |
LEGISLATIVE ACTIONSocial justice filmmakers always dream of having legislative impact. A chance to strategically create change that truly makes a concrete difference. A movement that leads to tangible change by framing a largely invisible issue in meaningful human terms. |