Documentaries and non-profit organizations often share the same vision for social justice. Building a bridge between the two can be help leverage social impact beyond conventional streams. Non-profits hold the keys to new audiences and already established avenues of outreach. Filmmakers hold the keys to storytelling that brings awareness to abstract issues of life that gets the attention of a mainstream audience.

GOAL:

Leverage Sin by Silence to reach a broader network, with non-profit partnerships, so the message can resonate through the power of a story to motivate action.

STRATEGY:

1. Identify organizations, on local and national levels, that are leaders in the movement of violence against women and incarcerated survivors.
2. Build connections with organizations that will incorporate Sin by Silence into their strategies for change.
3. Incorporate organization's resources to be complimentary materials to Sin by Silence in order to do something beyond just viewing the film.
4. Connect audience members with organizations for continued advocacy.

HIGHLIGHT:

UNIFEM'S Say NO Unite aims to trigger and highlight actions by individuals, governments and civil society partners to realize a vision that is ambitious – a future that is free from violence against women and girls. Working through traditional, as well as online networks and social media, Say NO Unite engages participants from all walks of life. A range of web-based and other tools available on saynotoviolence.org supports advocacy efforts and work to a global audience.

In February of 2010, the Sin by Silence Action Kits were featured on the Say No network to over 67,000 advocates and organizations around the world. Through the Say No announcement, we were able to have an immediate reach to 8,834 people and have a potential reach to over 57,000 subscribers. We then became a highlighted campaign on the homepage of their website and have the potential of reaching countless people searching for new actions to help in their own advocacy against violence.

In March 2010, Say No Unites started a YouTube campaign featuring a video each week that highlights work helping to end violence against women. Our "What's Your Flag" was the first video to be featured for the launch. Through the Say No announcement on their network, we were able to have an immediate reach to 12,172 and potential reach to over 81,000 subscribers. The views of the video nearly doubled during this week - from 522 views to 986.

PARTNERS:

Sin by Silence delivers a decisive message affecting the entire public, and with our continued collaborative efforts we hope to see lives changed, woman’s roles transformed and the next generation experiencing a decrease in violence against women.

Family Violence Prevention Fund
Peace Over Violence
Family Justice Center Alliance
National Training Center on Domestic and Sexual Violence
California Partnership to End Domestic Violence
Nicole Brown Charitable Foundation
National Clearinghouse for the Defense of Battered Women
Free Battered Women
The California Women’s Law Center
Post-Conviction Justice Project
California Coalition for Women Prisoners
California Habeas Project
Action Committee for Women in Prison