You've crafted a compelling message carefully choosing each word to elicit the right emotions. You've spent countless hours collecting the right data, resources, and know what information matters most to your audience. Now what?

Ten years ago very few people had email addresses. Today, everyone has one! So, the QLP team jumped at the opportunity to stay connected with the Sin by Silence network directly through their inbox - go green by not printing and mailing countless newsletters, instantly share the latest news about the film and outreach, and connect a network to resources with just the click of a mouse.

GOAL:

Leverage an email campaign to stay connected, continue advocacy, and build stronger relationships with our members, fans, audiences, advocates and donors.

STRATEGY:

1. Build database through online sign-up, screening events, DVD sales, etc.
2. Send monthly newsletter, recent campaign strategies and news updates.

OUTCOME:

The Sin by Silence email newsletter has skyrocketed with subscriptions and activity! We've been able to directly stay connected with our audience, while also directly connecting them to ways they can be more involved.

The data shows us that people are reading the emails, readers are forwarding on to friends and everyone is staying connected!

HIGHLIGHT:

Love. A simple word. A complexity of emotions. These feelings are heightened during the month of February, which is also Teen Dating Violence Awareness Month. But, for countless women, Valentine's will be just another day lived in fear of a partner. So, the QLP team decided to focus on love in a new way. A positive way. To help empower people by letting them know they are loved. Woman to woman, mother to daughter, friend to friend...letting someone know that you care can make a huge difference.

Click here to view the ecard.
Click here to see the video.
Click here to view the discussion.

We've had great response from our network from just this newsletter alone:

• 1160 emails were released
• 196 people forwarded the email
• 1356 emails were read
• 107 people received ecards
• 42 more Facebook fans were created
• 225 YouTube views